Advertising is absolutely fucking everywhere, and now I’m getting @replies on Twitter from a motherfucking brand of cider because I happened to mention them on Sunday whilst in the pub.
Strongbow is admittedly my cider of choice when I’m having a Super Cider Sunday, purely because I like the taste. Over the years, they’ve probably had a couple of good adverts, but nothing that sticks in the mind in the manner of a Guinness campaign.
Just this weekend, they launched a new campaign, based around the slogan “Bowtime”. The TV advert is a spoof of the Mel Gibson “they’ll never take our freedom” speech from Braveheart, and to be honest it’s pretty fucking shit.
As part of this campaign, the Strongbow marketing bods have evidently come up with this character Marcus Graftus to be their voice on Twitter (and probably Facebook, etc, I haven’t checked). He’s only been active for an hour, but all he’s doing is @replying to people who have mentioned Strongbow recently.
Not in a mechanical fashion, but actually taking the trouble to read through people’s profiles and give them an individual @reply. Seriously, with thousands out of work, and in the media especially many hugely talented people currently jobless, some dozy cunt is being paid to write this crap.
Makes me so fucking angry.
So much so that my @reply in turn wasn’t the most polite thing I’ve ever written…
EDIT: Ha, they’ve now deleted the above tweet. Awesome. Unfortunately for them, I saved it for posterity. My reply to them is still there…
