excerpt on ESPN.com from Chuck Klosterman’s upcoming book of essays. If you’ve EVER enjoyed a football game, I demand you read it. It’s glorious in its intellectual celebration of the NFL’s unique marketing/innovation/leadership. STRONG suggestion. Well that just cost me 20 minutes of my afternoon, but it was definitely worth it. I may not be completely au fait with all the subtleties of American football, but I could follow this essay. It starts as an appreciation of the way in which the sport has marketed itself through constant evolution, and then details the various stages during this evolution. A very, very good read, even for a football newbie like myself.
Reblogged from: peterwknox
Originally posted on: Peter W. Knox