
Via Guido Fawkes.
14th December: Swiss watchmaker Tag Heuer says that it will maintain its relationship with Tiger Woods, as his non-sporting affairs are “not our business”.
18th December: Swiss watchmaker Tag Heuer says that it will no longer use Tiger Woods in its advertising in the US.
Also known as “Well, this news story lasted a lot longer than we thought it would”…
Piece of shit hypocrites.
EDIT: Heh, just noticed that I wrote “non-sporting affairs”. Oops.
08:57:46 - Comments (View)
picture, email, advertising, celebs, i would pay good money to see this,

They’re now whoreing the South Bank IMAX out to VitaminWater. The apocalypse is near.
I noticed this the other day as well. Is nothing sacred any more?! These aren’t exactly small pictures either: each bottle is a solid 40 feet high.
And it’s only the lemon one that’s anywhere near tasty anyway.
Reblogged from: agirlcalledhenrietta
Originally posted on: a girl. her world.

I noticed this advert in a Tube station on the way home last night, and what grabbed me was the stickers that someone had added to it.
It’s an advert for cosmetic surgery, and at the top someone has put the following warning on it: “A scar’s for life, not just for Summer!”
In the bottom-left corner, it reads “Buy a surgical procedure - get the side effects free of charge.”
I’m impressed that someone was pissed off enough to print off these stickers and put them on the poster. That’s an organised kind of angry person.
And I’m a big fan of people defacing advertising. Not so much just drawing on them randomly, but using a witty subversion to make a point. I think it’s called something like “culture-jamming” and “subvertising”. We see so much advertising nowadays that people are starting to fight back a little. And all power to them.

Advertising is absolutely fucking everywhere, and now I’m getting @replies on Twitter from a motherfucking brand of cider because I happened to mention them on Sunday whilst in the pub.
Strongbow is admittedly my cider of choice when I’m having a Super Cider Sunday, purely because I like the taste. Over the years, they’ve probably had a couple of good adverts, but nothing that sticks in the mind in the manner of a Guinness campaign.
Just this weekend, they launched a new campaign, based around the slogan “Bowtime”. The TV advert is a spoof of the Mel Gibson “they’ll never take our freedom” speech from Braveheart, and to be honest it’s pretty fucking shit.
As part of this campaign, the Strongbow marketing bods have evidently come up with this character Marcus Graftus to be their voice on Twitter (and probably Facebook, etc, I haven’t checked). He’s only been active for an hour, but all he’s doing is @replying to people who have mentioned Strongbow recently.
Not in a mechanical fashion, but actually taking the trouble to read through people’s profiles and give them an individual @reply. Seriously, with thousands out of work, and in the media especially many hugely talented people currently jobless, some dozy cunt is being paid to write this crap.
Makes me so fucking angry.
So much so that my @reply in turn wasn’t the most polite thing I’ve ever written…
EDIT: Ha, they’ve now deleted the above tweet. Awesome. Unfortunately for them, I saved it for posterity. My reply to them is still there…
Jeez, you’ve got to sit through a pre-roll advert before listening to a “radio” station on last.fm nowadays. I only noticed because I couldn’t get any radio stations to start playing, so disabled Adblock in my Firefox.
Refreshing the page launched the player straight away, but with a 30-second video advert for some crappy horror film before any songs were played. I’m half-expecting more adverts after a couple of tracks…
Maybe I need to renew my last.fm subscription. It was only £3 a month or so, pretty good value.
Actually, whilst I’m talking about the last.fm radio player, it’s worth noting how much it has changed over the last year or so. It used to be very small, borderline minimalistic, with not much more than the track details, volume controls, and options to “love”/”ban” the track, as well as being able to skip to the next song.
It was also a pop-up, in its own little window, perfectly sized and with nothing else other than the Flash player.
Sometime recently, the player became much bigger, and you now can’t pop it out into a new mini-window. With some automagic, the rest of the page updates to include more details of the artist you’re listening to, which can be handy when you’re discovering new music.
But with the increased size came the use of slideshows. These are constantly moving/changing images from the user-uploads for the artist in question, and as the artist changes so do the images. For me, this is pointless, because I open last.fm in one tab, start playing some music and then have it on in the background. I don’t see any of the images, so I’ve turned off the slideshow and just get one static image instead.
What I didn’t realise until just now is that the larger player and the capability to having moving images means that it is the perfect display device to show video adverts. Highly intrusive, unskippable, unmutable adverts. Sigh.
I guess this is what happens when a huge media conglomerate (CBS) takes over something that was previously fun and useful…

In what I’m taking to be a sign of the impending media apocalypse, today’s Daily Star newspaper was enveloped in a full wraparound advert on its front and back cover, in what I believe to be a first for a national newspaper here in Britain.
Yes, the freebie newspapers such as Metro, thelondonpaper and London Lite have done this before, but they are by their very nature wholly ad-supported anyway. I don’t remember seeing a paid-for newspaper doing this before, and in fact there are very few adverts on the front pages of our newspapers, in general.
The advert is for Fiat, the Italian carmaker, and is timed to coincide with the first day of the new government subsidy to promote the car-industry, a scrappage bonus when you trade an old car in for a new one. If memory serves, Fiat had an absolutely torrid time of it a few years back, and almost went under, but is now riding high again. So there’s still hope for the newspaper industry yet…
Amusingly, the Daily Star’s website makes no mention of the wraparound, instead showing as today’s “front page” the actual third page. And Page 3 (i.e. the page with boobs) is relegated to page 5, for shame.
Oh, and as I was flicking through the paper itself, I noticed that there’s another wraparound advert on its football pullout in the middle. This one’s for Sky TV, and is another solid 4 pages for one company.
Is the newspaper industry really in so much trouble that paid-for newspapers need this kind of advertising revenue? Are we going to see every newspaper stand looking like a collection of billboards from now on?
Jeez, the new ad for Women’s Aid, starring Keira Knightley, is some pretty powerful stuff. Graphically violent and disturbing, with a strong message.

